For the talent: College student and fresh graduates are competing to get a job. They didn’t do thorough research about the company they applied for. This happens because companies data are scattered everywhere. It took a lot of time for them to research companies one by one.

For the company: Culture-fit and well-researched talents are hard to find. For multi-national companies, they get a lot of influx talents from all over the country. They need to screen to find culture-fit candidate one by one.

For smaller companies: talent doesn’t even know they exists. They need exposure.

The process are painful for both stakeholders. It waste recruiter's time and energy. They need to interview candidates that didn’t know about the company. On the other hand, it also waste talent time. Resigning in several months are expensive, because company need to find another talent. They start the process from 0 again.

Implementation

As of all us just recently graduated from college, so more or less we already know what talent pain points are. We decided to build MVP and iterate the UX/UI afterwards with the help of Hotjar. Other than that, user usually send us a chat if there’s a problem with the website. Tawk.to make this process easier.

From marketing side, we tried every channel that we think might work. Eventually, we find two online channel that converts. Until this very day, we still push content to the channel because it still works (not saturated yet) and the cost of acquisition is very low. To give you an idea, We only spent $50 to get our 4,000 first user.

As of company, we have no experience in recruiting. Thankfully, our mentor from BCG and Happy5 help us connect with companies. This tremendously help us to cut the lead generation process.